This is the first neon Coca-Cola sign for Piccadilly Circus, in the process of being made in 1954.... Amazing! I would love to make a giant neon sign. I like that the lady in the picture is wearing high heels. I wonder what happened to this giant letter after it was replaced and the signs were modernised. I would have happily found space for it on the side of my house or end of my garden... more at Creative Review.
("What you want is a Coke" was the Coca-Cola slogan from 1952... I was planing on using the one from 1954 as the title ("for people on the go") but I prefer this one. Very direct.)